Opening a business online allows the merchant to reach the largest possible number of potential customers. To get those potential customers to actually make a purchase, it’s important to offer them an experience that will be pleasant and confidence-inspiring. Blue Snap offers the following tips for choosing an online payment system that will motivate shoppers to become loyal customers.
Make Sure Customers Know Their Information Is Secure
Concerns about information security are valid, and it’s important for customers to know that their data is protected. Therefore, when choosing an online payment system, merchants need to make sure that the system is fully compliant with the Payment Card Industry Data Security Standards. It’s also important to let customers know the level of security they can count on when making a purchase online.
Allow Customers To Make A Purchase Without Signing Up
Even though businesses love to collect information about their customers, requiring them to sign up for an account can drive them away. Considering that the majority of purchases are made by first-time customers and customers who are returning after many months, it’s more important to make those sales than to get that information. For many customers, the effort of having to create or remember a password can be a barrier to making a purchase. Therefore, it’s best to choose a payment system that allows customers to shop without creating an account.
Make It Easy For Customers To Use Their Preferred Payment Method
One of the best things to look for in a payment system is a wide variety of payment options. In addition to major credit cards, online merchants should consider PayPal, foreign currencies, digital currencies, mobile wallets, and any other type of payment their target customers are likely to prefer. Offering a variety of payment methods is attractive to customers, who can use the method that feels easiest and safest to them.
These are a few of the most important things to look for in an online payment system. Merchants also need to make sure their payment system offers some form of fraud protection and allows for simple charge-back management. Having the right payment system in place can improve the customers’ experience and lead to more sales.